In
less than a month of its launch in UK, Shilpa Shetty's signature
perfume S2 (pronounced 'S square') is reported to have emerged a
bestseller, becoming the No.1 in the fragrance charts.
The scent is learnt to have beaten off stiff competition from
signature perfumes of Kylie Minogue, Sarah Jessica Parker, Jennifer
Lopez, Gwen Stefani and Paris Hilton; proving itself to be a cut above
the rest in the sea of celebrity fragrances in the UK.
"It's a thrilling feeling for Shilpa and she's almost jumping with
joy," said her spokesperson Dale Bhagwagar, about the actress having
championed the perfume market.
When asked, whether the controversy about Shilpa's marriage rumours
with NRI businessman Raj Kundra, who is the licensor of the perfume,
fuelled its sudden popularity, Bhagwagar stated, "S2 was already on
No.3 a week ago." "Though I won't deny that the controversy could have
played a role in boosting its sales further," he admitted.
Describing the victorious fragrance, that has been created by the
oldest French perfumer, Robertet, Bhagwagar informed, "Each ingredient
has been hand-picked by Shilpa with each keynote having an individual
importance to her. It is a kaleidoscope of rich florals with a fruity
zest including the scent of Mandarin, Bergamot, Peach, Jasmine and
Sandalwood among others."
This sweet smell of success comes close on the heels of the actress
being awarded the honorary doctorate by the Leeds Metropolitan
University . Shilpa Shetty has become an iconic household name in the
UK after winning the reality show Celebrity Big Brother.
